Projet de refonte d\u2019identit\u00e9 visuelle r\u00e9alis\u00e9 autour de :contentReference[oaicite:0]{index=0}, association fran\u00e7aise engag\u00e9e dans la d\u00e9fense des droits des personnes migrantes, r\u00e9fugi\u00e9es et demandeuses d\u2019asile. Ce projet avait pour objectif de moderniser l\u2019image graphique de l\u2019association tout en conservant les valeurs de solidarit\u00e9, d\u2019humanit\u00e9 et d\u2019accessibilit\u00e9 qui caract\u00e9risent son engagement.<\/p>\n\n\n\n

Le travail a commenc\u00e9 par une phase d\u2019analyse de l\u2019identit\u00e9 existante afin d\u2019identifier les forces et les limites du logo actuel. Une \u00e9tude des codes graphiques utilis\u00e9s dans le domaine associatif et humanitaire a permis de mieux comprendre les enjeux li\u00e9s \u00e0 la communication visuelle d\u2019une organisation engag\u00e9e socialement.<\/p>\n\n\n\n

L\u2019objectif principal de cette refonte \u00e9tait de proposer une identit\u00e9 visuelle plus contemporaine, plus lisible et plus adapt\u00e9e aux usages num\u00e9riques actuels. Une r\u00e9flexion a \u00e9t\u00e9 men\u00e9e sur la simplification des formes, l\u2019\u00e9quilibre de la composition graphique et la hi\u00e9rarchie visuelle afin d\u2019am\u00e9liorer la reconnaissance du logo sur diff\u00e9rents supports.<\/p>\n\n\n\n

Ce projet m\u2019a permis de d\u00e9velopper des comp\u00e9tences en design graphique, en identit\u00e9 visuelle, en communication associative et en conception d\u2019\u00e9l\u00e9ments visuels adapt\u00e9s aux contraintes du num\u00e9rique et de l\u2019impression. Il m\u2019a \u00e9galement permis de r\u00e9fl\u00e9chir \u00e0 l\u2019importance de la communication visuelle dans la transmission des valeurs et de l\u2019engagement d\u2019une organisation solidaire.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Projet de refonte d\u2019identit\u00e9 visuelle r\u00e9alis\u00e9 autour de :contentReference[oaicite:0]{index=0}, association fran\u00e7aise engag\u00e9e dans la d\u00e9fense des droits des personnes migrantes, r\u00e9fugi\u00e9es et demandeuses d\u2019asile. Ce projet avait pour objectif de moderniser l\u2019image graphique de l\u2019association tout en conservant les valeurs de solidarit\u00e9, d\u2019humanit\u00e9 et d\u2019accessibilit\u00e9 qui caract\u00e9risent son engagement. Le travail a commenc\u00e9 par une […]<\/p>\n","protected":false},"author":1,"featured_media":1731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[16],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crea","tag-design"],"yoast_head":"\n